Pricing
One ad, one price.
No subscription, no retainer, no minimum. Order an ad when you need one — and the ad is yours to run anywhere, forever.
Your first ad
$99
You have not worked with Riley before and want to see the work before committing to more.
$199 per ad after that. Order one whenever you need one.
What you get, at either price
- Creative direction — Written first, and approved by you before anything is produced.
- Script — Written to your brief, using only claims you have given Riley.
- Storyboard and shot plan — The plan for the ad, not just the ad.
- Production — Generation, casting, voice and music.
- Edit — Cuts, captions, graphics, and your product on screen.
- Two aspect ratios — Vertical for feeds and stories, plus a second ratio for everywhere else.
- One revision — On the finished ad. Changes to the direction, before production, are unlimited.
- Perpetual commercial rights — The ad is yours to run anywhere, forever. No licence to renew and no expiry.
- A strategy note — One page on where to run it, what the hook is doing, and what to test next.
- The file — Downloadable, and kept in your workspace.
How long it takes.
Targets Riley works to, not the fastest thing that ever happened.
- 1
Creative direction, for you to approve
1 business day
- 2
The finished ad, after you approve the direction
3 business days
- 3
A revision
2 business days
The clock pauses while Riley is waiting on you — for the brief, for your product photos, or for you to approve the direction.
Changes and revisions.
The cheap change and the expensive change are not the same change, so they are not treated the same.
- Before production: unlimited. Riley writes the direction first and shows it to you. Change it as many times as you like - nothing has been made yet, and getting this right is the cheapest thing either of us can do.
- After delivery: one revision included. A re-cut, re-shot scenes or new captions on the finished ad. Further revisions are $49 each.
What it does not include.
Said here, rather than discovered later.
- Ad spend and media buying
- Ongoing monthly production
- Licensed music or stock beyond what Riley sources
- Filming with a real crew, real actors or a real location
Riley makes the ad. It does not run your campaigns, manage your ad spend, or decide who sees the video. What you get is a finished file you own and can publish anywhere.
When Riley gives your money back.
Written down, so neither of us has to argue about it later.
Before you approve the direction — Full refund, no questions.
Nothing has been produced yet. Change your mind and the money comes back, without a conversation about it.
If Riley cannot make an ad it stands behind — Full refund, and Riley starts it.
Not your job to ask. If the work fails Riley's own quality check and a repair does not fix it, you get your money back and an explanation.
After delivery — The revision is the remedy.
The ad exists and the rights are yours permanently, so it cannot be returned. If you want it different, that is what the included revision is for.
If Riley delivers late, or off-brief — Full refund or a free re-make - your choice.
Later than the targets above, or not what you approved, is Riley's failure and not yours.
This is not a satisfaction guarantee on taste, and not a performance guarantee. Riley refunds its own failures and any change of mind before production - not an ad that was made exactly as you approved it.
- You approve the direction firstNothing is produced until you have read it and said yes.
- Your ad is reviewed before you see itRiley checks its own work against a professional bar.
- One revision includedIf it is not right, say what to change.
- The final video is yoursDownload it and use it wherever you advertise.